Stan Store. A simple idea and how they used content to push a multi-million dollar business to $1.7M ARR. A case study.
Anyone would immediately think of Linktr.ee when talking about stan store. Its a product allows any content creator to put a link in their bio and sell various things such as courses and everything else.
They focused on the creator niche
They got investment and then the founder pushed content around to cross sell his product. Its a very smart move. Whereas Linktr.ee focuses on anybody Stanstore has decided to focus on the creator niche which is exploding.
We realise that for a lot of you there it will be hard to create high quality content without VC funding - but there are other things you can do bootstrapped to create content like blogging which we talk about on founderbounty.
The founder is everywhere
With funding your able to create high quality videos and push the product everywhere. He does inverviews with VC's and just about anything to sell you his product through interesting content. He then is constantly cross selling his product to you.
